Pledge recently had it’s very first fundraising event where supporters take part in an activity of their choice and at the same time raise vital money, the event was Tough Mudder in Heaton Park, Manchester.
The event, which worldwide happens every month in different cities lets participants run, or walk a ‘5k’, with added obstacles for the brave and fit. Four members of Dreamr took part, and at the same time raised donations for Pledge, as it was Pledge’s first event, there were many things to learn from for next time.
Embracing Digital Donations
How we used technology to facilitate a smooth donation process was something we wanted to share, to help other charities in the future.
To process donations on the Pledge website, we used Stripe. Stripe is a payment processor, that works behinds the scenes on your website and app, it works with all credit/debit cards,
The donor’s experience was our No.1 priority, which helps ensure as little friction as possible when accepting online card payments. Gift Aid declaration is built in and it’s also easy to download declarations. Something to consider on your website.
Individual Supporter Pages
We also set up individual pages for all four supporters, these were branded and designed on the existing Pledge website. This meant we were able to control the donor’s experience, and also not pay Just Giving fees. They also look great too.
Apple Pay / G Pay
We allowed donors to donate to Pledge, using Apple Pay, which meant there were no long card numbers to enter or to check an address matches the cardholder’s details.
This ‘one step’ donation process which uses the card details stored in your digital wallet meant that donors could make a donation on their phone or desktop and authenticate by using their Apple or Android phone.
Connecting with Donors
The digital donation experience is becoming more and more important, charities have a long way to go to be ahead of the curve and use these modern tools, which ultimately connect with a new type of donor.
These donors, who use their mobiles more than desktops, and pay using digital wallets are uber-savvy, and charities need to be able to talk their language to keep up with the changing face of donating, digitally.